5 COMMON MISCONCEPTIONS ABOUT APPS

app misconceptions

Businesses are using apps to improve their processes and increase the level of accessibility for their customers. The point of a mobile app is to seamlessly connect and interact with customers, reducing the noise form the internet and improving the quality of communication. 

1. Mobile apps are not for small businesses and start-ups

Today mobile apps are proving to be a great helping hand in nurturing  new business; especially  start-ups. It helps to ensure online visibility, acts as a marketing channel and enhances customer presence besides much more. Apps are for ALL companies who want to connect better with their customers and improve communication and loyalty. A recent survey suggested that 57% of small businesses questioned said retaining customers was their top priority over anything else. Interestingly, as many as 50% said that they were considering the idea of investing in an app in the near future. 

 

2. They are expensive

Apps actually reduce costs of traditional marketing via SMS messages and paper newsletters. They simplify communications by securely, instantly and directly messaging customers. Apps reduce staff workload for  information requests and phone calls, increasing both the speed of response and the levels of satisfaction. When customer satisfaction increases, sales typically do too. 

With a staggering 15 billion applications expected to be downloaded in the UK before 2019, apps are a technology which is becoming impossible for businesses to ignore. And missing out on up-and-coming know-how could mean your company loses ground. 

 

3. Only young people use apps

A recent survey revealed that here in the UK, as many as 83% of 35-54 years said they used apps regularly with up to 42% of 54-65 year olds saying that they owned and were happy to use a smartphone. 30% of all online purchases by Millennials are done on mobile devices – this jumps to 33% for mums! 

 

4. I don’t need an app if I already have a website

With internet access now available on numerous devices, mobile-friendly content is crucial for connecting with users and also boosts Google rankings, meaning more people can find your business. But as the user experience evolves, simply having a responsively-designed site is not enough. 

Mobile apps and websites with progressive web apps allow your business to better connect with your customers. Better connection, means increased customer loyalty and sales! What’s more, push notifications have an astonishing 95% read rate amongst users, compared to the industry standard email read rates of just 20%. 

Having the ability to access information via your smartphone enables you to keep in touch with your business, from any location. 

 

5. Apps are a “nice to have” not “need to have”

No one can question the importance of mobile as a critical tool for business success. In today’s market. In order for any brand to successfully engage its audience, it must meet customers where they are, whenever they seek to engage. Apps uniquely enable this. 

 

How NDM Apps can help you:

Here at NDM Apps we are design and marketing experts, meaning we ensure we do the work so you don’t have to. The process is simple. We get to know your business, needs and requirements – then we make the steps to creating your app. 

These are two examples of pre-formed apps we have developed that would become your own app, in your name in the Google and Apple stores 

Perfect for any business with customers, from restaurants to garages. 

Contact buyers/tenants, send and receive documents and display properties. 

Have a more complex need for an app? No problem , we can create a completely bespoke app for you.   

 

Need more information? Contact us on 01952 287346 or email us at: info@ndmapps.co.uk

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