REASONS WHY YOUR BUSINESS NEEDS A LOYALTY APP
Customer loyalty is important for business growth and development. Attracting and retaining customers provides businesses with the upper hand in their markets.
Research has shown that 9 out of 10 people have a loyalty card but only around 20% are used to redeem the benefits. Cards also get lost or are not in hand when you are checking out. Selling to your existing customer is easier than attracting new ones. So, keep them coming back
Here are some ways that a loyalty app will benefit your business.
Mobile device features:
Utilising features of a mobile device like camera, contact list, GPS, phone calls, compass, etc. Such device features, when used within an app, can make the user experience interactive and fun. The device features can significantly shorten the time users take to perform a certain task in an app and can even boost conversions.
Strengthen your positive customer experience:
According to Forbes, 79% of customers would take their business to another competitor within a week of experiencing poor customer service. It is essential that you show to customers that you value their loyalty. A loyalty app allows you to do this. Making them feel as though their money is well spent.
Users spend a substantial amount of their time on mobile devices. It’s safe to say that many of the users encounter the apps they’ve installed on their devices, almost every day. This regular encounter can be viewed as a branding opportunity for the apps.Even when users are not actively using a mobile app, they are still reminded of the brand associated with the app. The icon of the app acts like a mini-advertisement for the brand.
Build your reputation:
A lot of customers trust online reviews. So, it is crucial to dedicate some time to gathering these reviews on relevant platforms. The loyalty app lets you do this with pictures and testimonials. The app also allows you to prompt users to leave a review, leaving push notifications.
Maximise brand advocacy:
A well-designed loyalty app will deepen the engagement of your customers with your brand, as well as making them feel appreciated by your brand. The more your customers engage with your business, the more likely they are to recommend it to their peers.
Its quicker than a website:
A well-designed mobile app can perform actions much quicker than a mobile website. Apps can further save users’ time by storing them to take proactive actions on a users’ behalf.
Ease of sending notification:
For the few couple of decades, email has been the most widely used business communication tool. As so many business’ have used this way to reach customers, its effectiveness has dropped. The ability to send instant, non-intrusive notifications to users is so desired that it is one of the major reasons why many businesses want to have a mobile app in the first place.
What can NDM Apps do for you?
Here at NDM Apps we are design and marketing experts, meaning we ensure we do the work, so you don’t have to. The process is simple. We get to know your business, needs and requirements – then we make the steps to creating your app.
These are two examples of pre-formed apps we have developed that would become your own app, in your name in the Google and Apple stores
The loyalty app
Perfect for any business with customers, from restaurants to garages.
The estate and lettings app
Contact buyers/tenants, send and receive documents and display properties.
Have a more complex need for an app? No problem, we can create a completely bespoke app for you.
Need more information? Contact us on 01952 287346 or email us at: firstname.lastname@example.org